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Abstract

Many people, professional educators and others, criticize what they call behavior modification because they believe it applies only to animals or people with disabilities and represents little more than the application of good common sense. This paper argues that behavior modification, more accurately called behavior analysis, has produced many procedures that apply to the behavior of people with and without disabilities across a variety of settings. This paper examines 4 behavior analytic teaching strategies (Personalized System of Instruction, Programmed Instruction, Direct Instruction, and Precision Teaching) to illustrate the sophistication and wide application of behavior analysis. It concludes that such behavior analytic approaches to teaching apply to people of all abilities and that rather than reflecting mere common sense, they emanate from sound research that demonstrates their effectiveness.