Publication Date

2011

Document Type

Thesis

Committee Members

Jacqueline Bergdahl (Committee Chair), Karen Lahm (Committee Member), Tracey Steele (Committee Member)

Degree Name

Master of Arts (MA)

Abstract

Existing evaluative research of interventions to reduce anti-GLBT prejudice remains methodologically incomplete, but suggests that those most in need of the intervention display the least amount of change - if not a strengthening of their prejudicial opinion. Cognitive and marketing research suggest that directly challenging prejudicial attitudes will strengthen, rather than reduce prejudice.

This research created an instrument to replace the Index of Attitudes toward Homosexuals and then employ an experimental design to provide much-needed methodological rigor to the evaluation of interventions. This design will be in service of assessing the impacts from a directly- and indirectly-challenging survey-based intervention. Contrary to expectation, direct challenges to prejudice created the desired reduction in prejudice. It is theorized this is from a reevaluation of social acceptance; the implications of this finding are then discussed.

Page Count

70

Department or Program

Applied Behavioral Science

Year Degree Awarded

2011


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