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Submissions from 2016

What Messages to Post? Evaluating the Popularity of Social Media Communications in Business versus Consumer Markets, Kunal Swani, George Milne, Brian P. Brown, A. George Assaf, and Naveen Donthu

Understanding Responses to Comedic Advertising Aggression: The Role of Vividness and Gender Identity, Marc G. Weinberger, Kunal Swani, Hye Jin Yoon, and Charles S. Gulas

Submissions from 2015

Looking in through Outdoor: A Socio-Cultural and Historical Perspective on the Evolution of Advertising Humour, Marc G. Weinberger, Charles S. Gulas, and Michelle F. Weinberger

Submissions from 2014

Should Tweets Differ for B2B and B2C? An Analysis of Fortune 500 Companies' Twitter Communications, Kunal Swani, Brian P. Brown, and George Milne

Submissions from 2013

Relationships, Roles, and Consumer Identity in Services Marketing, Kim K. McKeage and Charles S. Gulas

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Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication, Kunal Swani, George Milne, and Brian P. Brown

Spreading the Word Through Likes on Facebook: Evaluating the Message Strategy Effectiveness of Fortune 500 Companies, Kunal Swani, George Milne, and Brian P. Brown

Fortune 500 Companies' Use of Twitter Communications: A Comparison between Product and Service Tweets, Kunal Swani, George Milne, Cory Cromer, and Brian P. Brown

The Impact of Violent Humor on Advertising Success: A Gender Perspective, Kunal Swani, Marc G. Weinberger, and Charles S. Gulas

Submissions from 2012

Silence is Not Golden: Firm Response and Nonresponse to Consumer Correspondence, Charles S. Gulas and James E. Larsen

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101 People Like This: Evaluating The Facebook Message Strategy Effectiveness of Fortune 500 Companies, Kunal Swani, George Milne, and Brian P. Brown

The Role of Culture in Advertising Humor, Marc G. Weinberger, Charles S. Gulas, and Michelle F. Weinberger

Submissions from 2011

The Effectiveness of Social Media Messages in Organizational Buying Contexts, Kunal Swani and Brian P. Brown

Submissions from 2010

Managing Product Safety of Imported Chinese Goods, Barry Berman and Kunal Swani

It's Just a Joke: Violence Against Males in Humorous Advertising, Charles S. Gulas, Kim K. McKeage, and Marc G. Weinberger

That's Not Funny Here: Humorous Advertising Across Boundaries, Charles S. Gulas and Marc G. Weinberger

Submissions from 2009

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Humor in Advertising: Comparing Australia, the United States and the People's Republic of China, Heather J. Crawford, Gary D. Gregory, James M. Munch, and Charles S. Gulas

Brand and Message Recall: The Effects of Situational Involvement and Brand Symbols in the Marketing of Real Estate Services, Charles S. Gulas, James E. Larsen, and Joseph W. Coleman

Using Public Perception to Investigate Real Estate Brokerage Promotional Outlet Effectiveness, James E. Larsen, Joseph W. Coleman, and Charles S. Gulas

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Interactions between Price and Price Deal, Kunal Swani and Boonghee Yoo

Submissions from 2008

Inventing Flight: A Once-In-A-Lifetime Business Opportunity, Charles S. Gulas and Robert Premus

Residential Real Estate Marketing Activities: What Works, What Doesn't, James E. Larsen, Charles S. Gulas, and Joseph W. Coleman

Submissions from 2006

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Choosing a Landing Site for Wright Air & Space Center, Charles S. Gulas, Robert Premus, and John P. Blair

Humor in Advertising: A Comprehensive Analysis, Charles S. Gulas and Marc G. Weinberger

Submissions from 2004

The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising, Karen E. Flaherty, Marc G. Weinberger, and Charles S. Gulas

The Memetics of Transcendent Places, Charles S. Gulas and Kim K. McKeage

American Odyssey, Christina Monnier and Charles S. Gulas

Submissions from 2002

Continuous Improvement in College Teaching: An Application of Statistical Tools, Zhiming Xue and Charles S. Gulas

Submissions from 2000

Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery, Charles S. Gulas and Kim K. McKeage

Submissions from 1999

Corporate Giving Behavior and Decision-Maker Social Consciousness, Leland Campbell, Charles S. Gulas, and Thomas S. Gruca

Submissions from 1996

The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes, Leland Campbell and Charles S. Gulas

Atmospherics: Maintaining and Motivating Consumers, Charles S. Gulas

Submissions from 1995

Shades of Green: A Multidimensional Analysis of Environmental Advertising, Subhabrata Banerjee, Charles S. Gulas, and Easwar Iyer

Right Under our Noses: Ambient Scent and Consumer Responses, Charles S. Gulas and Peter H. Bloch

Submissions from 1994

Atmospheric Segmentation: Managing Store Image With Background Music, Charles S. Gulas and Charles D. Schewe

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An Expose' on Green Television Ads, Easwar Iyer, Bobby Banerjee, and Charles S. Gulas

Submissions from 1992

The Impact of Humor in Advertising: A Review, Marc G. Weinberger and Charles S. Gulas