The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes

Authors

Leland Campbell
Charles S. Gulas, Wright State University - Main CampusFollow

Document Type

Conference Proceeding

Publication Date

1996

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Repository Citation

Campbell, L., & Gulas, C. S. (1996). The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes. Developments in Marketing Science, 19, 238-242.
https://corescholar.libraries.wright.edu/marketing/18