Publication Date


Document Type


Committee Members

Laura Luehrmann (Committee Chair), Judson Murray (Committee Member), Vaughn Shannon (Committee Member)

Degree Name

Master of Arts (MA)


This study uses Margaret Hermann's Leadership Trait Analysis (LTA) to compare Mao Zedong and Xi Jinping and see if they have the same style. Through a content analysis of a leader's speeches, researchers can gain insight into a leader's motivation for obtaining office and power. In the course of this research, 167 speeches by Mao, and 79 Speeches by Xi were inputted into the content analysis program Profiler+ (Hermann, 2003). The analysis showed that Mao and Xi have some similarities in their LTA results, but the differences in their scores indicate different approaches to leadership. An analysis of the context of a sample of speeches indicated that Mao was more likely to break society into groups and to be distrustful of others than Xi. The research concludes, Mao was a revolutionary and Xi is a bureaucrat and they utilize different leadership styles in response to their environments.

Page Count


Department or Program

Department of Political Science

Year Degree Awarded