Social media officially emerged in 1997, with the first recognizable site called Six Degrees which allowed users to friend and message one another. Two years later, in 1999, blogs became popular, but no one could have predicted the extent to which social media would grow. In the early 2000’s, sites like Myspace, Facebook, and LinkedIn gained traction with the advancement of technology. At this point, around 100 million users had access to the internet (Hale, 2016) and that number was rapidly growing. With people’s ongoing urge to be constantly connected, social media continued to flourish, and sites like Twitter, Youtube, and more eventually joined the game as well. In 2018, it is estimated that there are approximately 2.62 billion social media users in the world across many different platforms (Statista, n.d.).
Fryman, M. (2018). Effect of Social Media on Marketing and Brand Image: Does it Matter? Wright State University, Dayton, Ohio.