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Business process management involves the examination of business processes in organizations, in order to make them more effective and efficient. BPM changes the focus of analysis from the organization as a whole to the organizational process. A process is a series of steps that lead to an outcome and may be simple or complex, depending on the type and number of steps involved. A process within an organization by which the company either introduces new products or refreshes old ones with new features, thus providing the market with new product offerings.