Technology is widely recognized as an enabler of business models. When the Web appeared in the 1990s, businesses redesigned the ways in which they interacted with their customers. They became global, rather than local, and the world represented an expanded customer base. While the Web has become a fact of life since the 1990s, technology has not lost its ability to introduce new ways of enabling organizations to provide and create value for their customers, as new and inventive ways of interacting with customers continue to appear.
Duffy, K. P.
(2011). Outpacing Moore’s Law: Information Technology’s Role as an Enabler. Technology First, 7-9.