Recent studies have focused on characterizing and understanding the public’s perceptions of risk with respect to general reuse projects (Baggett, Jefferson & Jefferson 2005; Hurlimann 2011; Toze, 2005). These studies have shown varying attitudes toward water reuse and are necessary to assess the public’s risk perception and acceptance of water reuse before implementing it. To date, no studies have examined whether certain variables affect people’s attitudes toward the water reuse concepts at airports. Four hundred and four participants from India and the United States participated in a study wherein various socio-economic were collected along with their attitude scores toward water reuse. For “Flushing Toilet”, the resulting model included two of the original predictors: Political Preference and Ethnicity. Liberals and Americans generated higher scores compared to their counterparts. This model accounted for 5% of the variance in the criterion. For “Washing Hands”, the resulting model included four of the original predictors: knowledge of environmental science, water reuse knowledge, political preference, and the amount of water use. Participants with greater knowledge of environmental science, less water reuse knowledge, liberal, and used less water in general generated higher scores compared to their counterparts. This model accounted for 10% of the variance in the criterion. For “Drinking Water”, the resulting model included two of the original predictors: Knowledge of Environmental Science and Ethnicity. In this model, participants with higher environmental science knowledge and Indians generated higher scores compared to their counterparts. This model accounted for 14% of the variance in the criterion.
& Winter, S. R.
(2015). A Regression of Consumer Atttitudes Toward Airport Water Reuse. 18th International Symposium on Aviation Psychology, 254-259.