You must be joking: an introduction to the special issue on the use of humour in advertising
This paper provides an overview of the complexity of humour. It also provides an introduction to the Special Issue on the use of humour in advertising. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
Weinberger, M. G.,
& Gulas, C. S.
(2019). You must be joking: an introduction to the special issue on the use of humour in advertising. International Journal of Advertising, 38 (7), 909-910.