The Role of Culture in Advertising Humor
Document Type
Book Chapter
Publication Date
12-31-2012
Identifier/URL
60345416 (Orcid)
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Repository Citation
Gulas, C.
(2012). The Role of Culture in Advertising Humor. Handbook of Developments in Consumer Behaviour.
https://corescholar.libraries.wright.edu/marketing/58
DOI
10.4337/9781781005125
