The Lexus and the Olive Tree: Understanding Globalization
Globalization is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system, according to Thomas L. Friedman, Foreign Affairs columnist for The New York Times. You cannot understand the morning news or know where to invest your money or think about where the world is going, Friedman explains, unless you understand this new system which is influencing the domestic policies and international relations of virtually every country in the world today.
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Friedman , T. L. (1999). The Lexus and the Olive Tree: Understanding Globalization. New York, NY: Farrar, Straus, and Giroux.