Master's Culminating Experience
In October 1997, Wright State University’s Center for Economic Education administered a survey to 1,246 primary and secondary school teachers within the Center’s 15-county designated service area. The target population of the survey consisted of those teachers that incorporate economic concepts and principles in their classroom curriculum. The primary purpose of the survey was to identify the reasons why enrollments for the Center’s courses were low and what could potentially be done to increase them. The results of the survey indicated that the low enrollment rates for the Center were mainly due to the need for increased advertising of the Center and the services it offers. Factors that were found not to be contributory to the low enrollments at the Center included price, the lack of demand by teachers for graduate education, and competition from other universities.
The study recommends that the Center use a more personal approach in their advertising techniques since many teachers continued to be unfamiliar with the Center and its courses while more traditional advertising methods, such as mailing flyers, were being used. The results of the survey also showed which locations, times of the day, times of the year, and course durations were most convenient for teachers to take a graduate course. Furthermore, teachers’ preferences concerning course content and course emphasis were also discovered through the use of the survey. The Center for Economic Education can utilize these survey findings while making scheduling decisions in the future in order to ensure higher rates of enrollment for their courses.
(1998). Wright State University Center for Economic Education Marketing Survey. .