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Humor in Advertising: A Comprehensive Analysis
Charles S. Gulas and Marc G. Weinberger
Although the use of humor in advertising has its origins in the early days of the business, its widespread use as an advertising strategy is a more recent phenomenon. Humor in Advertising draws on extensive serious research on the use of humor from the fields of Advertising and Marketing, as well Psychology, Mass Media, and Communications Studies. The authors are careful to point out not only the benefits, but also the potential pitfalls in advertising's attempts at humor, as advertisers continue to use humorous message to break through the clutter of proliferating ads, and the line between advertising and entertainment is further blurred.
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Languages and Machines: An Introduction to the Theory of Computer Science
Thomas Sudkamp
Provides readers with a mathematical presentation of the theory of computer science at a level suitable for junior and senior level computer science majors. The theoretical concepts and associated mathematics are made accessible by a "learn as you go" approach that develops an understanding of the concepts through examples and illustrations.
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Semantic Web Services and Web Process Composition
Jorge Cardoso and Amit P. Sheth
The first international workshop on Semantic Web Services and Web Process Composition (SWSWPC 2004) intends to bring researchers, scientists from both industry and academics, and representatives from different communities together to study, understand, and explore the phases that compose the lifecycle of Semantic Web Processes. The workshop presents what can be achieved by symbiotic synthesis of two of the hottest R&D and technology application areas: Web services and the Semantic Web, as recognized at the latest the twelfth international World Wide Web conference (WWW 2003) and in industry press. The emphasis of the workshop is mainly on Web Services, Web processes and semantics which are important movements emerging in the World Wide Web. Web Services and Web processes promise to ease various of nowadays infrastructure challenges, such as data, application, and process integration. Web services are truly platform-independent and allow the development of distributed loosely-coupled applications, a key characteristic for the success of dynamic Web Processes. This volume contains all the papers presented at SWSWPC 2004, held at the Westin Horton Plaza Hotel, San Diego, California, USA, July 6, 2004, in conjunction with the IEEE International Conference on Web Services (ICWS 2004). A total of 9 papers were selected from 19 submitted papers, after a double blind revision process. In addition, we were honored by the presence of two distinguished invited speaker, namely Prof. Munindar Singh (North Carolina State University, USA) and Prof. Boualem Benatallah (The University of New South Wales, Australia). We would like to express our sincere gratitude to all the authors, who provided the rich material discussed at the workshop, and the members of the Program Committee who have reviewed and assessed the scientific merit of each submitted paper, thus ensuring high quality standards.
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The Essential Concepts of Nursing: A Critical Review
John R. Cutcliffe and Hugh McKenna
For the first time, leading authorities come together to offer their expertise as they present the building blocks and concepts of nursing theory.
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The Usual Mistakes
Erin Flanagan
These characters may be the usual suspects, making the usual mistakes, but their stories are not the usual fare. Populated by pretenders, ex-cons, and wannabes who bend the rules, break the law, and risk everything to salvage their own hearts, the twelve stories in The Usual Mistakes conduct readers into a world where betrayal is just a beginning. Deception, infidelity, even death—where a person goes from there is the mainspring of Erin Flanagan’s fiction, and in the turns her characters take, we find rare insights: that we are often wedded to one another because of, not in spite of, our flaws and that this paradoxical connection may be cause for hope. An impostor medical assistant and an ex-neo-Nazi, covered head-to-toe in swastika tattoos; a seemingly oafish but suddenly sympathetic husband and a boorish mother-in-law in need of comforting; a young boy who finds adulthood by learning to forgive: the characters in these stories are by turns inappropriate, outlandish, selfish, and kind, complicated in the ways only real people are. Though they ask for little and rarely get even that, they do astonishing things with whatever does come their way; and their stories, in Flanagan’s sure hands, never fail to surprise.
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Teaching Grammar with Playful Poems: Engaging Lessons with Model Poems by Favorite Poets That Motivate Kids to Learn Grammar
Nancy Mack
No kidding, this is a collection of grammar lessons that teachers and students will love! Poems by Jack Prelutski, Shel Silverstein, and others who take a playful approach to language introduce each grammar concept—from parts of speech to sentence construction and agreement. Lessons include an engaging modeled writing activity, provide helpful ways to explain grammar concepts to students, and support student understanding with hands-on extension activities that appeal to all types of learners.
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The Inspiration of Hope in Bereavement Counselling
John R. Cutcliffe
A person's sense of hope is essential to the process of bereavement counselling and nursing. This book brings together empirical research and theoretical thinking on hope to give practical guidance to professionals working with the bereaved. Experienced practitioner and academic John R. Cutcliffe takes into account evidence-based practice, describing not only what we know about the role played by hope, but also how we know about it. The text builds on the requirements of practitioners consulted in its development, identifying and examining the dynamics, principles and social processes involved in bereavement counselling and helping practitioners to understand how they can break through grief, anger and despair to inspire hope in their clients. In addition it covers the wider implications of hope-centred counselling on training and policy. Taking in a variety of sources from philosophy to health policy, this book gives a unique and comprehensive view of the developments and possibilities in hope-inspiring bereavement counselling, providing a wealth of advice and guidance for practitioners at all levels.
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Desolation's March: The Rise of Personalism and the Reign of Amusement in 21st Century America
Stephen Paul Foster Ph.D.
Dr. Stephen Foster (author of Melancholy Duty, Kluwer, 1997) has undertaken a critique of American decadence and moral squalor. He argues that three basic cultural phenomena have conjoined to warp and degrade the moral and cultural landscape of the country. Treated together for purposes of critique these phenomena have intertwined in the national psyche. They are the impact of personalism (via J. J. Rosseau) and the leveraged individual, the growth of the therapeutic state and the overwhelming preoccupation with entertainment. The author suggests the moral and cultural quandary these "states" have wrought and the attendant loss of artistic, moral and social integrity that the United States has suffered.
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Frederik II and the Protestant Cause: Denmark's Role in the Wars of Religion, 1559-1596
Paul D. Lockhart
This book considers the role played by Denmark's King Frederik II (1559-1588) in the international diplomacy of the 'age of religious wars'. As Europe's leading Lutheran sovereign, Frederik commanded great influence, his conviction that an international Catholic 'conspiracy' threatened to destroy Protestantism led him to work towards the creation of a Protestant alliance that included both Calvinist and Lutheran states.
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Sweden in the Seventeenth Century (European History in Perspective)
Paul D. Lockhart
Paul Lockhart examines the institutions of the Swedish 'empire' at the height of its influence, while focusing on the key historical questions: why did this impoverished state become a great power, how was it able to maintain this status, and what brought about its eventual decline?
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Surfaces and Interfaces in Nanostructured Materials and Trends in LIGA, Miniaturization, and Nanoscale Materials: Fifth MPMD Global Innovations Symposium
Sharmila M. Mukhopadhyay, Sudipta Seal, Narendra B. Dahotre, Arvind Agarwal, John E. Smugeresky, and Neville Moody
This volume combines the proceedings of two prominent symposia presented by TMS's Materials Processing and Manufacturing Division (MPMD).
Papers from the Surfaces and Interfaces in Nanostructured Materials Symposium bring together experts working on different aspects of study, such as fabrication, characterization, modification, and modeling, to identify and address important issues, such as structure-chemistry-property relationships; surface engineering approaches in the nanoscale regime; chemistry and atomic bonding at interfaces; kinetics, diffusion paths, and related effects at interfaces; fabrication of "bulk" nanostructures; and advances in interfacial modification/engineering techniques.
Proceedings from the Global Innovations Symposium on Materials Processing and Manufacturing: Trends in LIGA, Miniaturization, and Nanoscale Materials, the fifth in a series sponsored by the MPMD, provide description, insight, challenges, and projections for advances in miniaturized part manufacturing, evaluation, and applications. This collection provides a visionary look to where investments in materials research are likely to occur and what areas in materials R&D are ripe for discoveries that will have major impact on quality of life.
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Orono
Scott D. Peterson
The images contained in Orono present the many facets of this central Maine town. Incorporated in 1806 and named after a blue-eyed American Indian chief, Orono began as a farming community but quickly capitalized on the presence of the Penobscot and Stillwater Rivers to evolve into a burgeoning industrial town. When it became the home to Maine's land grant university in 1865, the lamp of higher learning was added to the stacks of lumber that served as Orono's contribution to state and nation. Around the beginning of the twentieth century, lumbering gave way to papermaking, which continued until the end of World War II.
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Who Can Afford Critical Consciousness?: Practicing a Pedagogy of Humility
David Seitz
Through ethnographic research with students, this book contends that many composition teachers’ training in critical theory may lead them to misread implicit social meanings in working class, minority, and immigrant students’ writing and thinking. The author examines how the local perspectives and discursive strategies of students from these backgrounds often complicate the translation of these theories to practice. The core of the book analyzes three common places of critical writing pedagogy: instrumentalism, difference and resistance from the viewpoints; lived experiences; and social positions of these students.
The book also chronicles the re-education of the author as a critical writing teacher in response to the complications raised by the students in his ethnographic research as he moves from a university serving urban multicultural students to one that serves primarily White working and middle-class students from rural and suburban backgrounds. For each of the three common places of critical writing pedagogy that the students’ experiences and positions complicate, the author offers pedagogical responses in the form of concrete assignments and curriculum design as well as reflections on the process of the teaching approaches and discussion of students' writing projects. His pedagogy ultimately asserts that students need to build their own critical theories inductively, rather than deductively applying others’ theories, if they are going to be internally persuaded that critical theory holds any value for their lives outside college.
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Office Emergencies
Marjorie A. Bowman and William G. Baxt
This text provides essential, practical guidance for handling the most common emergencies presenting in person or by telephone in primary care offices and urgent care centers. The authors--primary care and emergency medicine physicians--focus on the essential information needed to triage and treat both adults and children. Concise chapters, organized by presenting problem rather than diagnosis, allow for rapid reference.
- Integrates state-of-the-art emergency care with the realities of practice in an outpatient office.
- Prioritizes treatment of emergencies with specific steps for staff and clinicians.
- Offers information on transfer of patients for specific types of emergencies.
- Features tips for recognition of emergencies for both triage staff members and clinicians.
- Includes information on chemical terrorism and bioterrorism · environmental emergencies · and obstetrical and gynecological emergencies.
- Gives pediatric considerations for each type of emergency.
- Lists equipment needed in the office, making it easier for clinicians to ensure they are adequately supplied.
- Recommendations are evidence-based wherever possible, supplemented with clinical experience from practicing physicians.
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Control Theory for Humans: Quantitative Approaches To Modeling Performance
Richard J. Jagacinski and John Flach
This textbook provides a tutorial introduction to behavioral applications of control theory. Control theory describes the information one should be sensitive to and the pattern of influence that one should exert on a dynamic system in order to achieve a goal. As such, it is applicable to various forms of dynamic behavior. The book primarily deals with manual control (e.g., moving the cursor on a computer screen, lifting an object, hitting a ball, driving a car), both as a substantive area of study and as a useful perspective for approaching control theory. It is the experience of the authors that by imagining themselves as part of a manual control system, students are better able to learn numerous concepts in this field.
Topics include varieties of control theory, such as classical, optimal, fuzzy, adaptive, and learning control, as well as perception and decision making in dynamic contexts. The authors also discuss implications of control theory for how experiments can be conducted in the behavioral sciences. In each of these areas they have provided brief essays intended to convey key concepts that enable the reader to more easily pursue additional readings. Behavioral scientists teaching control courses will be very interested in this book. -
Fundamental Concepts of Bioinformatics
Dan E. Krane and Michael L. Raymer
Fundamental Concepts of Bioinformatics is the first book co-authored by a biologist and computer scientist that is specifically designed to make bioinformatics accessible and provide readers for more advanced work. Readers learn what programs are available for analyzing data, how to understand the basic algorithms that underlie these programs, what bioinformatic research is like, and other basic concepts. Information flows easily from one topic to the next, with enough detail to support the major concepts without overwhelming readers. Problems at the end of each chapter use real data to help readers apply what they have learned so they know how to critically evaluate results from both a statistical and biological point of view. Focus on fundamentally important algorithms at the core of bioinformatics. For anyone interested in bioinformatics (in biology or computer science), computational biology, molecular biology, or genomics.
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Core Concepts of Real Estate Principles and Practices
James E. Larsen
Decision Points. Highlighted Decision Points in each chapter encourage students to think more deeply about particular issues. The questions require students to exercise their own judgment and the information that precedes the Decision Point. Ethical Issues. This is the first real estate text to explicitly incorporate ethics.
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Balancing Act: US Foreign Policy and the Arab-Israeli Conflict
Vaughn Shannon
Shannon argues that U.S. foreign policy toward the Arab-Israeli conflict has been determined at three levels of analysis: that of systemic strategic context, that of domestic politics, and that of individual decision-makers. In this book he explores the role of each level of influence, as well as the implications for the posture which the US has chosen.
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Archaeobiology
Kristin D. Sobolik
Inclusion of botanical and zoological remains in archaeological analysis has dramatically increased since the advent of the New Archaeology. Yet most archaeologists have a limited knowledge of what archaeobiologists do and how their work can improve archaeological research and interpretation. In this handy volume, Kristin Sobolik outlines the major activities of archaeobiologists, the kinds of analyses they can provide to an archaeological project, and how biological specialists could and should be involved in project design and implementation. She also outlines factors that influence preservation of plant and animal remains and how project archaeologists should properly collect and analyze specimens. This brief work is an important guide for students starting in archaeobiology and for other archaeologists who use their work.
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Meaning: A Play Based on the Life of Viktor E. Frankl
Rubin Battino
Meaning is a biography in play form. Using many of his own words, the play focuses on key moments in Frankl's life: it explores his experiences in a Nazi concentration camp, his development of Logotherapy and his insights into the human condition. His book Man's Search for Meaning has influenced millions of people worldwide.
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Metaphoria: Metaphor and Guided Metaphor for Psychotherapy and Healing
Rubin Battino
A comprehensive guide for all those wishing to explore the fascinating potential of metaphor. The text contains sample scripts and suggestions for basic and advanced metaphors and a history of the use of metaphor.
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Women in Medicine: Career and Life Management
Marjorie A. Bowman, Erica Frank, and Deborah I. Allen
In this newly revised, expanded and updated edition, the authors have provided a definitive resource about and for women physicians. From statistical data regarding practicing women physicians in the US and abroad, minorities and gay/lesbian physicians, to practical advice on coping with stress, STRESS AND WOMEN PHYSICIAN is an exceedingly useful and insightful volume for understanding and managing the issues faced by women physicians in both their professional and personal lives.
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