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Conference Proceeding

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2012 brought a major change to the semantics research community. Discussions on the use and benefits of semantic technologies are shifting away from the why to the how. Surprisingly this more in stakeholder interest is not accompanied by a more detailed understanding of what semantics research is about. Instead of blaming others for their (wrong) expectations, we need to learn how to emphasize the paradigm shift proposed by semantics research while abstracting from technical details and advocate the added value in a way that relates to the immediate needs of individual stakeholders without overselling. This paper highlights some of the major ingredients to prepare your next Semantics Elevator Talk.


This paper was presented at ER 2012 Workshops CMS, ECDM-NoCoDA, MoDIC, MORE-BI, RIGiM, SeCoGIS, WISM, Florence, Italy, October 15-18, 2012.

The featured PDF document is the unpublished, peer-reviewed version of this article.

The featured abstract was published in the final version of this article, which appeared in Lecture Notes in Computer Science, volume 7515 pp. 213-220 and may be found at .