Commerce is Beautiful
Commerce deserves a place next to literature, poetry, painting, music, and other conventional forms of art as an arena for human expression and a potential source of beauty. To expand the limits of human possibilities, entrepreneurs attempt to create value by rearranging scarce resources, and the methods they employ in these endeavors exhibit such dimensions of beauty as proportion, symmetry, and harmony.
Osborne, E. W.
(2008). Commerce is Beautiful. The Independent Review, 13 (1), 41-56.