Document Type

Master's Culminating Experience

Publication Date



This report evaluates the measurements of information technology investments payoff, and recommends a theoretical framework for testing the costs and benefits of Internet e-commerce investments. A number of research studies are referenced to evaluate the accuracy of the traditional, quantitative-oriented measurements and introduce a few contemporary, more qualitative-oriented alternatives. As one of the major types of information technology investments, Internet e-commerce is chosen as a case to evaluate the measurements by applying the theories generated from various research studies. Based on the case analysis, contemporary approaches are justified and adopted to establish a three-step framework of measuring Internet e-commerce investment payoff.