Content Acceptance Model and New Media Technologies

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Spring 2013

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New Media technologies such as social networking and video sharing used today are aimed at individuals and seem to offer utilitarian and hedonic value to users. Unlike classical information technologies, New Media technologies rely on user-generated content and generally take users through the stages of trial, adoption, and use. Prior literature on technology acceptance provides an understanding of how users engage with information systems and the individual, technology, and environmental factors that influence adoption and use. However, little is known about the combination of trial, adoption, and use stages and how the content of information technologies impact behavior. A qualitative analysis of data gathered via in-depth semi-structured interviews with 80 individuals leads us to the Content Acceptance Model (CAM) for understanding trial, adoption, and use in the context of New Media technologies. [ABSTRACT FROM AUTHOR] Copyright of Journal of Computer Information Systems is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)



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