The Benign Exploitation of Human Emotions: Adult Women and the Marketing of Cabbage Patch Kids
Examines the marketing of the popular Cabbage Patch dolls during the 1980's, emphasizing the popularity of the doll among adult women as a response to the emotional appeal of the toy's marketing.
Jacob, J. E.,
& Markert, R. J.
(1987). The Benign Exploitation of Human Emotions: Adult Women and the Marketing of Cabbage Patch Kids. Journal of American Culture, 10 (3), 61-71.