Title

The Benign Exploitation of Human Emotions: Adult Women and the Marketing of Cabbage Patch Kids

Document Type

Article

Publication Date

Fall 1987

Abstract

Examines the marketing of the popular Cabbage Patch dolls during the 1980's, emphasizing the popularity of the doll among adult women as a response to the emotional appeal of the toy's marketing.

DOI

10.1111/j.1542-734X.1987.1003_61.x

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