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The present study examined the safety attitude and risk perception among Air passengers at cross-regional levels. Moreover, the study also examined the differences in terms of safety briefing in the cabin. Although the Federal Aviation Administration and The international Air transport association has done much work on safety in cabin regarding air passengers, there is still the challenge to know to how to gain safety behavior of air passengers, particularly when they represent multicultural backgrounds. A sample of 700 air passengers with an average age of 26.5 was collected from three international airports in China. In this research, we used the two questionnaires (Safety attitude scale and Risk perception scale). The results of the study show significant differences at regional levels regarding safety attitudes and risk perception. The study provides a valuable discussion to move beyond the current research towards approaches that are more inclusive to the safety, behavioral context and provide new ways to develop safety strategies in the Aviation industry.