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In 2011, Google, Inc. apparently made significant changes to their advertising policies. Prior to changes in their policies, the right side of the results page for such a query would be populated by up to ten simple text-based CPC (charge-per-click) advertisements – and these advertisements would proceed many pages deep into the query results. This is where advertised. Now there are none (or very few) of these ads and they are typically not representative of small businesses. Therefore, the problem is to develop a new method of generating revenue using a modification of the former business model, which is not likely, or via development of an entirely novel business model directed to the smartphone industry. Portions of this project document describe a failed attempt at the former methodology (, and the remainder address a future means of doing so as directed at the smartphone (Android and iPhone) platforms.

Faculty Advisor

Arijit Sengupta