The Impact of Link Suggestions on User Navigation and User Perception
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The study reported in this paper explores the effects of providing web users with link suggestions that are relevant to their tasks. Results indicate that link suggestions were positively received. Furthermore, users perceived sites with link suggestions as more usable and themselves as less disoriented. The average task execution time was significantly lower than in the control condition and users appeared to navigate in a more structured manner. Unexpectedly, men took more advantage from link suggestions than women.
& Herder, E.
(2005). The Impact of Link Suggestions on User Navigation and User Perception. Proceedings of the 10th International Conference on User Modeling.