The Effectiveness of Social Media Messages in Organizational Buying Contexts

Authors

Kunal Swani, Wright State University - Main CampusFollow
Brian P. Brown

Document Type

Conference Proceeding

Publication Date

2011

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Catalog Record

Repository Citation

Swani, K., & Brown, B. P. (2011). The Effectiveness of Social Media Messages in Organizational Buying Contexts. 2011 American Marketing Association Educators' Proceedings, 519.
https://corescholar.libraries.wright.edu/marketing/34