Submissions from 2020
How to Connect With Your Best Student Prospects: Saying the Right Things, to the Right Students, in the Right Media, Kendall Goodrich, Kunal Swani, and James M. Munch
The Impact of Pronoun Choices on Consumer Engagement Actions: Exploring Top Global Brands' Social Media Communications, Lauren I. Labrecque, Kunal Swani, and Andrew T. Stephen
To App or Not to App: A Business-To-Business Seller's Decision, Kunal Swani
Like, Comment, or Share? Self-Presentation vs. Brand Relationships as Drivers of Social Media Engagement Choices, Kunal Swani and Lauren I. Labrecque
Submissions from 2019
(Buyer-Seller) Relationship Termination, Robert Ping
Higher Education, Robert Ping
Latent Variable Interactions and Quadratics, Robert Ping
Theoretical Model Testing with Latent Variables, Robert Ping
The Untapped Potential of B2B Advertising: A Literature Review and Future Agenda, Kunal Swani, Brian P. Brown, and Dusan M. Mudambi
Social Media Services Branding: The Use of Corporate Brand Names, Kunal Swani, George Milne, and Elizabeth G. Miller
The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?, Marc G. Weinberger and Charles S. Gulas
You must be joking: an introduction to the special issue on the use of humour in advertising, Marc G. Weinberger and Charles S. Gulas
Submissions from 2017
To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies, John B. Dinsmore, Kunal Swani, and Riley G. Dugan
Audience Reaction to Comedic Advertising Violence After Exposure to Violent Media, Charles S. Gulas, Kunal Swani, and Marc G. Weinberger
Humor and Violence, Charles S. Gulas, Marc G. Weinberger, and Kunal Swani
Does Linguistic Style in Social Media Communications Impact Consumer Engagement? an Abstract, Lauren I. Labrecque and Kunal Swani
The Impact of the Great Recession on Financial Services Advertising: An Exploratory Study, Kunal Swani and Easwar S. Iyer
Evaluating Facebook Brand Content Popularity for Service Versus Goods Offerings, Kunal Swani and George Milne
What Messages to Post? Evaluating the Popularity of Social Media Communications in Business Versus Consumer Markets, Kunal Swani, George Milne, and Brian P. Brown
Understanding Responses to Comedic Advertising Aggression: The Role of Vividness and Gender Identity, Marc G. Weinberger, Kunal Swani, Hye Jin Yoon, and Charles S. Gulas
Submissions from 2016
What Messages to Post? Evaluating the Popularity of Social Media Communications in Business versus Consumer Markets, Kunal Swani, George Milne, Brian P. Brown, A. George Assaf, and Naveen Donthu
Submissions from 2015
Looking in through Outdoor: A Socio-Cultural and Historical Perspective on the Evolution of Advertising Humour, Marc G. Weinberger, Charles S. Gulas, and Michelle F. Weinberger
Submissions from 2014
Should Tweets Differ for B2B and B2C? An Analysis of Fortune 500 Companies' Twitter Communications, Kunal Swani, Brian P. Brown, and George Milne
Submissions from 2013
Relationships, Roles, and Consumer Identity in Services Marketing, Kim K. McKeage and Charles S. Gulas
Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication, Kunal Swani, George Milne, and Brian P. Brown
Spreading the Word Through Likes on Facebook: Evaluating the Message Strategy Effectiveness of Fortune 500 Companies, Kunal Swani, George Milne, and Brian P. Brown
Fortune 500 Companies' Use of Twitter Communications: A Comparison between Product and Service Tweets, Kunal Swani, George Milne, Cory Cromer, and Brian P. Brown
The Impact of Violent Humor on Advertising Success: A Gender Perspective, Kunal Swani, Marc G. Weinberger, and Charles S. Gulas
Submissions from 2012
The Role of Culture in Advertising Humor, Charles Gulas
Silence is Not Golden: Firm Response and Nonresponse to Consumer Correspondence, Charles S. Gulas and James E. Larsen
101 People Like This: Evaluating The Facebook Message Strategy Effectiveness of Fortune 500 Companies, Kunal Swani, George Milne, and Brian P. Brown
The Role of Culture in Advertising Humor, Marc G. Weinberger, Charles S. Gulas, and Michelle F. Weinberger
Submissions from 2011
The Effectiveness of Social Media Messages in Organizational Buying Contexts, Kunal Swani and Brian P. Brown
Submissions from 2010
Managing Product Safety of Imported Chinese Goods, Barry Berman and Kunal Swani
It's Just a Joke: Violence Against Males in Humorous Advertising, Charles S. Gulas, Kim K. McKeage, and Marc G. Weinberger
That's Not Funny Here: Humorous Advertising Across Boundaries, Charles S. Gulas and Marc G. Weinberger
Submissions from 2009
Humor in Advertising: Comparing Australia, the United States and the People's Republic of China, Heather J. Crawford, Gary D. Gregory, James M. Munch, and Charles S. Gulas
Brand and Message Recall: The Effects of Situational Involvement and Brand Symbols in the Marketing of Real Estate Services, Charles S. Gulas, James E. Larsen, and Joseph W. Coleman
Using Public Perception to Investigate Real Estate Brokerage Promotional Outlet Effectiveness, James E. Larsen, Joseph W. Coleman, and Charles S. Gulas
Interactions between Price and Price Deal, Kunal Swani and Boonghee Yoo
Submissions from 2008
Inventing Flight: A Once-In-A-Lifetime Business Opportunity, Charles S. Gulas and Robert Premus
Residential Real Estate Marketing Activities: What Works, What Doesn't, James E. Larsen, Charles S. Gulas, and Joseph W. Coleman
Submissions from 2006
Choosing a Landing Site for Wright Air & Space Center, Charles S. Gulas, Robert Premus, and John P. Blair
Humor in Advertising: A Comprehensive Analysis, Charles S. Gulas and Marc G. Weinberger
Submissions from 2004
The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising, Karen E. Flaherty, Marc G. Weinberger, and Charles S. Gulas
The Memetics of Transcendent Places, Charles S. Gulas and Kim K. McKeage
American Odyssey, Christina Monnier and Charles S. Gulas
Submissions from 2002
Continuous Improvement in College Teaching: An Application of Statistical Tools, Zhiming Xue and Charles S. Gulas
Submissions from 2000
Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery, Charles S. Gulas and Kim K. McKeage
Submissions from 1999
Corporate Giving Behavior and Decision-Maker Social Consciousness, Leland Campbell, Charles S. Gulas, and Thomas S. Gruca
Submissions from 1996
The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes, Leland Campbell and Charles S. Gulas
Atmospherics: Maintaining and Motivating Consumers, Charles S. Gulas
Submissions from 1995
Shades of Green: A Multidimensional Analysis of Environmental Advertising, Subhabrata Banerjee, Charles S. Gulas, and Easwar Iyer
Right Under our Noses: Ambient Scent and Consumer Responses, Charles S. Gulas and Peter H. Bloch
Submissions from 1994
Atmospheric Segmentation: Managing Store Image With Background Music, Charles S. Gulas and Charles D. Schewe
An Expose' on Green Television Ads, Easwar Iyer, Bobby Banerjee, and Charles S. Gulas
Submissions from 1992
The Impact of Humor in Advertising: A Review, Marc G. Weinberger and Charles S. Gulas
