Document Type
Thesis
Publication Date
Spring 2011
Abstract
The Society Project explores the concept of social entrepreneurship through the sales of handmade vegan bar soap on the website www.SocietyBodycare.com. Society Bodycare follows the "buy one/give one" business model, by which a bar of soap is donated for every bar of soap purchased by a customer. The four components which comprise this thesis project include a concise business description, a detailed branding guide, a functioning website, and a reflective essay conveying the motivations, inspirations, and historic details of the project and how it fits into the world of social entrepreneurship.
Repository Citation
Rumbaugh, S. W. (2011). The Society Project (Master’s thesis). Wright State University, Dayton, Ohio.
