Using Cascade Theories to Explain the Spread of Fake News in the Asian Context

Authors

Vijay Sethi
Vikram Sethi, Wright State University - Main CampusFollow
Anand Jeyaraj, Wright State University - Main CampusFollow
Kevin Duffy, Wright State University - Main CampusFollow
Neerja Sethi

Document Type

Article

Publication Date

1-2-2023

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Abstract

Understanding the nature of the spread of misinformation is critical to an effort to control or minimize it. This paper uses existing cascade theories and ties them into propaganda frameworks to help understand the complex nature of fake news in contemporary media. We draw upon the availability cascades, cognitive cascades, and propaganda models to structure and process misinformation diffusion in the hope that it may help counter its spread. We use examples of fake news from Singapore, Myanmar, and India to conclude that the complexities of fake news creation, belief, and dissemination are significant, as is its enduring nature.

Repository Citation

Sethi, V., Sethi, V., Jeyaraj, A., Duffy, K., & Sethi, N. (2023). Using Cascade Theories to Explain the Spread of Fake News in the Asian Context. Journal of Asia-Pacific Business, 24 (1), 55-72.
https://corescholar.libraries.wright.edu/infosys_scm/135

DOI

10.1080/10599231.2023.2197418