Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

Authors

Amir Hassan Zadeh, Wright State University - Main CampusFollow
Anand Jeyaraj, Wright State University - Main CampusFollow
Hamed Zolbanin
Daniel Asamoah, Wright State University - Main CampusFollow

Document Type

Article

Publication Date

2017

Abstract

This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.

Repository Citation

Zadeh, A. H., Jeyaraj, A., Zolbanin, H., & Asamoah, D. (2017). Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach. AMCIS 2017 Proceedings.
https://corescholar.libraries.wright.edu/infosys_scm/147