Virtual Reality in Marketing: Technological and Psychological Immersion
Document Type
Conference Proceeding
Publication Date
2017
Abstract
The objective of this research to discover insights and understand: How do patrons learn through virtual services provided by the library community? What roles do libraries play in patrons’ learning in such virtual community?
Repository Citation
Schiller, S.
(2017). Virtual Reality in Marketing: Technological and Psychological Immersion. Proceeding of the 23rd Americas Conference on Information Systems (AMCIS).
https://corescholar.libraries.wright.edu/infosys_scm/60
