Trust and confidence are becoming key issues in diverse applications such as ecommerce, social networks, semantic sensor web, semantic web information retrieval systems, etc. Both humans and machines use some form of trust to make informed and reliable decisions before acting. In this work, we briefly review existing work on trust networks, pointing out some of its drawbacks. We then propose a local framework to explore two different kinds of trust among agents called referral trust and functional trust, that are modelled using local partial orders, to enable qualitative trust personalization. The proposed approach formalizes reasoning with trust, distinguishing between direct and inferred trust. It is also capable of dealing with general trust networks with cycles.
Henson, C. A.,
& Sheth, A. P.
(2009). A Local Qualitative Approach to Referral and Functional Trust. .