Atmospheric Segmentation: Managing Store Image With Background Music

Authors

Charles S. Gulas, Wright State University - Main CampusFollow
Charles D. Schewe

Document Type

Conference Proceeding

Publication Date

1994

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Repository Citation

Gulas, C. S., & Schewe, C. D. (1994). Atmospheric Segmentation: Managing Store Image With Background Music. 1994 Ama Educators' Proceedings: Enhancing Knowledge Development in Marketing, 325-330.
https://corescholar.libraries.wright.edu/marketing/17