Residential Real Estate Marketing Activities: What Works, What Doesn't
In this paper we present and analyze survey data gathered from Ohio REALTORS. Respondents were classified into performance groups and the responses of the high and low performance groups are examined to discover and compare the following three areas; perceptions of individual promotional outlet effectiveness, current promotional activities, and future promotional plans.
Larsen, J. E.,
Gulas, C. S.,
& Coleman, J. W.
(2008). Residential Real Estate Marketing Activities: What Works, What Doesn't. Real Estate Review, 37 (3), 97-110.