Residential Real Estate Marketing Activities: What Works, What Doesn't

Authors

James E. Larsen, Wright State University - Main CampusFollow
Charles S. Gulas, Wright State University - Main CampusFollow
Joseph W. Coleman

Document Type

Article

Publication Date

2008

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Abstract

In this paper we present and analyze survey data gathered from Ohio REALTORS. Respondents were classified into performance groups and the responses of the high and low performance groups are examined to discover and compare the following three areas; perceptions of individual promotional outlet effectiveness, current promotional activities, and future promotional plans.

Repository Citation

Larsen, J. E., Gulas, C. S., & Coleman, J. W. (2008). Residential Real Estate Marketing Activities: What Works, What Doesn't. Real Estate Review, 37 (3), 97-110.
https://corescholar.libraries.wright.edu/marketing/24