The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes
Document Type
Conference Proceeding
Publication Date
1996
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Repository Citation
Campbell, L.,
& Gulas, C. S.
(1996). The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes. Developments in Marketing Science, 19, 238-242.
https://corescholar.libraries.wright.edu/marketing/18