101 People Like This: Evaluating The Facebook Message Strategy Effectiveness of Fortune 500 Companies

Authors

Kunal Swani, Wright State University - Main CampusFollow
George Milne
Brian P. Brown

Document Type

Conference Proceeding

Publication Date

2012

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Repository Citation

Swani, K., Milne, G., & Brown, B. P. (2012). 101 People Like This: Evaluating The Facebook Message Strategy Effectiveness of Fortune 500 Companies. 2012 American Marketing Association Winter/Summer Educators' Proceedings, 382-383.
https://corescholar.libraries.wright.edu/marketing/33