Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication

Authors

Kunal Swani, Wright State University - Main CampusFollow
George Milne
Brian P. Brown

Document Type

Conference Proceeding

Publication Date

2013

Comments

The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

Repository Citation

Swani, K., Milne, G., & Brown, B. P. (2013). Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication. .
https://corescholar.libraries.wright.edu/marketing/35