You must be joking: an introduction to the special issue on the use of humour in advertising
Document Type
Article
Publication Date
10-3-2019
Identifier/URL
60485770 (Orcid)
Abstract
This paper provides an overview of the complexity of humour. It also provides an introduction to the Special Issue on the use of humour in advertising. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
Repository Citation
Weinberger, M. G.,
& Gulas, C. S.
(2019). You must be joking: an introduction to the special issue on the use of humour in advertising. International Journal of Advertising, 38 (7), 909-910.
https://corescholar.libraries.wright.edu/marketing/57
DOI
10.1080/02650487.2019.1652526
