Introduction: Advancing Understanding of Mobile Applications in Marketing

Authors

John Dinsmore, Wright State University - Main Campus
Kunal Swani, Wright State University - Main Campus
Kendall Goodrich, Wright State University - Main Campus
Umut Konus, University of Amsterdam

Document Type

Editorial

Publication Date

3-1-2021

Identifier/URL

40948962 (Pure)

Abstract

This special issue of JBR includes seven articles about mobile applications in marketing that were selected through a blind review process. Topics include the relationship between pricing of app downloads and in-app purchases, the effects of developers switching between paid and free download pricing, how embedded sounds in apps affect behavioral intentions, motivations for use of branded apps, factors influencing the effect of mobile "check-ins" to retail locations on shopper satisfaction, how physical proximity to—and social tie strength with—others affect reactions to mobile promotions, and drivers of app downloads. Methods employed in these studies are diverse and include empirical modeling, natural field experiments, experiments, and surveys.

Comments

Publisher Copyright: © 2021 Elsevier Inc.

Repository Citation

Dinsmore, J., Swani, K., Goodrich, K., & Konus, U. (2021). Introduction: Advancing Understanding of Mobile Applications in Marketing. Journal of Business Research, 126, 361-362.
https://corescholar.libraries.wright.edu/marketing/65

DOI

10.1016/j.jbusres.2021.01.005